Case Study - Ketos 2 You
Ever wanted to work on your business—but weren’t sure where to start or how to get there?
You’re not alone.
That’s how Maureen Jones felt when she came to us looking for help with her keto coaching business, Ketos2You.
Like many clients, Maureen had a website but she knew it could be better. It wasn’t getting clients the way she wanted it to.
She just didn’t know how to make it better.
Maureen felt stuck.
Step 1: Understanding Goals
We first sat down with Maureen to learn more about why she started her business in the first place, who she was trying to reach, and where she envisioned her business going in the future.
After carefully reviewing her current website, marketing materials, and logo, we knew we could help Maureen reach her goals. Identifying Maureen’s ideal client also gave us the insight we needed to create the right message and visual design.
Step 2: A New Visual Identity
Visual identity packages typically contain a new logo designed specifically for the client’s business and hand-selected fonts and colors. The client can then walk away with everything they need to successfully keep their business “on brand” as they grow.
Maureen wanted something fresh—both in the design and to mirror the fresh foods that a keto diet will provide. She wanted to keep it classic but bright.
I created three logo options for Maureen and we landed one she loved. Maureen is now using her new logo on everything for her business—her website, client forms, and marketing materials.
Step 3: A New Message for a New Homepage
The next step was to take the visual identity assets (logo, colors, and fonts) and apply them to her new homepage.
Maureen’s existing homepage was simply a bare bones landing page that led clients to the other pages of the website. Visitors had to click past the homepage to figure out what this keto coaching was all about it. It wasn’t serving her well and it was a prime target for some needed renovations.
With Maureen’s ideal client in mind, we wrote new copy (words) for her homepage. We positioned Maureen as the guide who could help them achieve their weight-loss goals and healthy lifestyle. Now when people visit her website, they’ll know right away they’re in the right place and that Maureen is the right keto coach to help them.
Step 4: New Marketing Materials
Lastly, we wanted to tackle Maureen’s client packet and marketing materials.
Maureen's coaching process begins with a variety of forms and documents that she gives her clients when they sign up. But the forms didn’t have the professional look she wanted. She wanted her clients to be assured that they’d receive a high-quality experience with a professional coach—and her materials needed to show that, too.
We took the existing forms and gave them a thorough makeover in two ways:
New logo, font treatment, and colors to match her new visual identity
Images of bright, delicious foods that reflect the type of foods they’ll come to enjoy while working with Maureen as a coach.
Now her clients receive their packet and feel equipped and confident that they made the right choice.
Maureen also wanted to share details about her services with local physicians and homeopathic doctors. So she needed a way for these physicians to let their clients know about Ketos2You on their way to a healthier life. We created stylish rack cards that she could hand out to local physicians who could then inform their clients about Maureen’s services.
New Confidence
Maureen came to us thinking, “I just need to update my homepage”—but she got so much more!
Her visual identity, website, and marketing materials now work in harmony to convey a professional impression. She can now effectively communicate to the clients she hopes to work with now and in the future.
“Working with Laura and Michael these past few months has been a pure joy. They are timely, professional, and thoughtful. The array of marketing & graphic design services they offer is vast, and I definitely see myself working with them more in the future.
My nutrition coaching website went from dull & boring to bright & eye catching. They helped me identify my ideal client and then structured my website to target that very person. I’m excited to see how my business takes off after making these much needed changes. I will definitely be recommending them to family & friends!”
If you want to professionalize the look of your business, we’d love to work with you to see how we can get you on the path to success.